Video Production Services

Why Preparation Matters

It’s not unusual for New Jersey companies new to the field of corporate video production to approach projects the same way they did in college. You have a rough idea of what you want, so you grab your camera and start shooting. This approach can be fun and invigorating, and in the context of school it’s an exciting way to challenge yourself, stretch your skills and learn your limitations. Start your search here.

But this kind of by the seat of your pants, haphazard style of shooting has no place in the world of professional video production. Oh, you can take this approach if you want, but the fact is that you won’t last long in the business if you shoot this way. Thinking your unique and creative mind can see your through the challenges of a career in video work is a recipe for disappointment and failure.

New Jersey Corporate Video Productions

Ask any longtime expert in NJ video production and they’ll tell you that a major key to their success is having good preparation habits. From preparing detailed outlines to drafting strong shooting scripts to having good storyboards drawn and location scouting and more, preparation saves you time and money. It also results in better videos. View our pledge to you.

Things start with your idea and outline. Beginning with a clear concept of what you want to accomplish and how you plan to accomplish it is an important first step. This is what sets the stage for all else that follows. This is where you determine your overall concept. It’s where you set your goals. Once done, you’ll have a better idea of what you’ll need to shoot, where you’ll need to shoot it, and how you’ll go about it.

Next will come a shooting script. Even simple videos should have a shooting script. Consider this your planning document, your plan of attack as you tackle the latest project on your plate. Remember that you can alter or drift from the script as you move ahead in the process. Being creative and adapting on the fly is okay. In many cases, it’s encouraged! But having that framework around which to be creative can only help you stay focused and efficient with your creativity.

The same holds true for storyboards. Even a simple one-page set of sketches can be an important way to keep your entire production focused on a specific shooting goal. Yes, you may stray from those storyboards in order to indulge an “ah hah!” idea, but having them on hand will allow you to easily get right back on track when needed.

All of this will surely seem boring to those who prefer to just wing it, indulging their creative vision as it comes. The problem is that you’re no longer in school, you’re in business, and that means time and money will be important factors in everything you do. Good planning and preparation will help you be more efficient and cost-effective, even if you ARE indulging in raw creativity.

In may not be as fun as winging it, but your bank account will thank you for it.